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technologies are increasingly allowing businesses to offer customised products in
a way that goes beyond modular customisation. In fact, new technologies-backed
smart systems can capture user preferences and convert them into user-specific
data, which can be used to obtain individualised products, without any direct
intervention from the users.
In this track,
we welcome contributions exploring how emerging technologies such as the Internet
of Things (IoT) can help in achieving the full potential of product
customisation and fulfilling the exact needs of users. We wish to open the avenues
on how technologies can emerge as a key enabler for effective product customisation.
This track theme will focus on, but will not be limited to, questions such as:
What strategic shifts are required to bring this
technology-driven customisation into the mainstream of product design and
What challenges do different technologies for
product customisation create in a technology-driven mass customisation system?
What role do behavioural and economic factors
such as money, data, and time play in establishing technology-driven mass
customisation systems? How?
What is the role of different technologies in
achieving product customisation? How should these be measured: which metrics
With the technology-driven automated systems for
customisation, the user’s role will change from being an active participant in human-driven
product customisation to a passive beneficiary. How do users feel about this